Reposicionamento da marca.
Tivemos que criar uma nova cara para a empresa, já que ela foi comprada pelo Grupo Rosset, empresa número 1 no segmento têxtil no Brasil.
A única observ
ação dada pelo Grupo era não mudar o logotipo e sim criar um novo conceito, mais moderno, jovem e tecnológico.

Repositioning of the brand.
We had to create a new face for the company since it was purchased by Rosset Group, number one company in the textile industry in Brazil.
The only comment given by the Group was not to change the logo, but create a new concept, more modern, young and tech.




BEFORE
AFTER

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